The NYC Condom was launched on Valentine's Day, 2007 with a highly successful city-wide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city.
Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.
Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.
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